Using AI to Enrich Product Data
Steven Reinartz
Updated on August 6, 2025
Manually entering product data is time-consuming. BrandKit CRM's AI-powered enrichment feature can save you hours by automatically finding and populating detailed product specifications.
How AI Enrichment Works
When you trigger the enrichment process, our AI takes the basic information you've provided (like product name, SKU, and brand) and searches the web for a matching product page. It then extracts key details and populates them directly into your product record.
The AI can find information like:
- Detailed product descriptions
- Material composition (e.g., '100% Cotton')
- Fabric weight (e.g., '180gsm')
- Available colors and sizes
- Sustainability tags and certifications
- A high-quality product image URL
How to Use the Feature
You can trigger AI enrichment in two main ways on the Products page:
- Enrich All Unenriched: The "Enrich" button will show a count of all products that are missing key data (like a product type). Clicking it will start a batch process to enrich all of these products at once. This is great for an initial data cleanup.
- Enrich Selected Products: You can use the checkboxes to select one or more specific products. When you have a selection, the "Enrich" button will change to show the number of selected items. Clicking it will only process the products you've chosen. This is useful for re-running the AI on specific items or updating a handful of products.
💡 Pro Tip
For the best results, make sure your products have an accurate Brand and a unique SKU before running the enrichment. Providing a Supplier URL for a product will give the AI the highest chance of finding a perfect match.