Print & Decor Pricing Strategies That Don't Kill Margins

Pricing in apparel is deceptively complex. If you price too high, you lose the deal; if you price too low, you're essentially working for free once logistics and labor are accounted for.

Beyond the Flat Rate

Relying on "simple" markups is a recipe for margin erosion. Smart agencies use:

Price Breaks vs. Variants: Understanding that a 100-piece order of one color is different from 100 pieces across five colors.

Decoration Logic: Pricing based on the complexity of the method (e.g., stitch counts in embroidery vs. screen setup for print).

Service Fees: Line-itemizing "Setup Fees" or "Shipping Costs" to protect the base product margin.

Automating Margin Protection

Don't let your sales team "guess" the margin. Use a quoting engine that calculates the real-world landed cost and warns you if the margin drops below a certain threshold. High-revenue shops don't just sell more; they sell smarter.